Lifetime Collective just released their spring 2010 collection hitting stores near you over the upcoming weeks. Very much inspired by the west coast living, the spring summer collection features a full collection of graphic tees, cut&sew, detailed accessories and they’ve even introduced footwear to the equation.

The collection features four sub-capsules from west coast affiliates including visual artist Ben Tour, bike shop Super Champion, Vice magazine’s Ryan Archibald & local jewelry designer, Lisbeth Jewelry.

We’ve selected a few choice photos from the collection, but look out for the entire collection popping up online and in stores.

Lifetime’s home base of Vancouver will be graced with a Pop-up Shop for the duration of the Vancouver Olympics. Located in Gastown, Lifetime will be holding a launch party for the store this Friday February 12 starting at 9pm.